Renowned record producer David Kojo Kyei, popularly known as Kaywa, has shared his perspective on investing in new talents within the music industry. On June 5, he introduced his four new signees (Cadeen, Joevibe, Shugalord, and JoyVerse) after parting ways with his previous label mates.
When addressing why his new signees lacked female energy, Kaywa said, “I’ve signed a lady before. It’s not a joke. It’s double work and more expensive. You need more time. So we want to focus on the gentlemen for now.”
Nevertheless, the Highly Spiritual Music Label indicated that before investing in new talents, certain criteria had to be met. He stated, “Usually, we look at the passion behind what you do and whether you love it… At least they know where they are going, so it’s easy to push them. We look out for that more. We look at people who understand and fear God because when you do, there are certain things you wouldn’t do.”
Kaywa also mentioned that obtaining funds was difficult, adding with humor, “It’s not easy. If I sit here and tell you it’s easy, it’s not. We shoot very expensive videos and after shooting one, you need to get another one running. I’ll not tell you where my money is coming from, but it’s coming from somewhere.”
Speaking to all investors out there, Kaywa pointed out that venturing into his line was lucrative, though it came with risks, especially when it has to do with new talents. However, he thinks it’s worth it as some of these talents are too good to be dismissed. He explained, “It really is if you do it well. Check your streaming platforms and ask any artiste that does it pretty well, you’ll know that there is some great money coming in if you are doing it well. It’s business, but it’s a risk. Putting money in fresh talents is not an easy job, but we trust the process. Sometimes, there is no money but looking at the talent, you just can’t allow it to go to waste so you do everything to make it work,” he concluded.